I just returned by from a 90-minute seminar presentated by BMA Indianapolis about the basics of starting a search engine optimnization program, and whether you should bring it in-house, with or without the help of a consultant, or outsource the project to an experienced SEO agency.
As always after a professional development event, I am inspired to take home at least one thing I learned and to implement it right away. So the one thing I am going to do as result of this event is to practice what I preach. I have admittedly been negligent in that regard for years, but that ends here and now.
So, I shall actively and frequently be blogging and social networking on an increased basis, slowly at first to be sure because it's easier to say it than find the time to do it.
The focus of my blogs will be varied, but I will discuss those areas in which we work most often, such as organic rankings integrated with pay-per-click positioning, our advance search engine-friendly shopping cart, which just a few minutes ago began beta testing for our latest version, and how your SEO efforts need to be a part of an integrated marketing communications strategy, as opposed to a stand-alone Internet tactic.
Stay tuned for our next installment, when we start sharing insights, tips and news that will affect your business in the current economy and the long-term.
Ken
As always after a professional development event, I am inspired to take home at least one thing I learned and to implement it right away. So the one thing I am going to do as result of this event is to practice what I preach. I have admittedly been negligent in that regard for years, but that ends here and now.
So, I shall actively and frequently be blogging and social networking on an increased basis, slowly at first to be sure because it's easier to say it than find the time to do it.
The focus of my blogs will be varied, but I will discuss those areas in which we work most often, such as organic rankings integrated with pay-per-click positioning, our advance search engine-friendly shopping cart, which just a few minutes ago began beta testing for our latest version, and how your SEO efforts need to be a part of an integrated marketing communications strategy, as opposed to a stand-alone Internet tactic.
Stay tuned for our next installment, when we start sharing insights, tips and news that will affect your business in the current economy and the long-term.
Ken
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