Search Engine Optimization

I'm Ken Zweigel. I'm president and founder of DRIVE, a search engine optimization company founded in 2000. As a former president of the Indianapolis, Indiana chapter of the Business Marketing Association, I believe in the principles of integrated marketing communications, so all of our efforts are based on strategic branding initiatives designed to create a steady flow of qualified leads and sales.

My background includes acting (which meant I was basically a waiter and bartender in Manhatten for a decade enjoying a life of decadence and debuachery), hospitality management, sales and service training, on-air radio experience, radio advertising sales, video production, marketing plan development, and website development, which led me to SEO.

My goal for this blog is to provide a unique perspctive on the impact of search engine marketing and how to integrate it with traditional forms of advertising and corporate communications. I also plan on commenting on the general state of marketing and the media, including all forms of communications, from broadcasting to one-on-one networking. I look forward to your responses, so please join in the dialogue.