Advertising is a fast paced, opinionated, and 24/7 on call career. If you think you can handle becoming a resource for multiple clients then consider a career as a Project Manager of an Advertising Agency. This Dangerous, think on your feet, big league game is not for the “thin-skinned day-dreamer”. Even when you’re rushing your kids to the grocery store on a Sunday night before school –look like you’re going to run into a client because it happens. This Advertising game has a style like no other. They are buying you and you need to show them why they would be lost without you. Enhance your strengths and build your weaknesses.  There are sharks in those waters and they want you to hurry up so they don’t have to wait. They have an expectation that you will deliver the best service, stay one step ahead on projects, and always deliver only good news. The truth is you have to deliver impeccable service (they are your only client), stay two steps ahead of them, and be the “best friend” that only delivers fantastic news. –And why should they get anything less. Don’t they deserve to have those expectations? To keep a client from looking around for a different agency you have to be able to consistently exceed the expectations. This is a people business. They need to hear from their Project manager by 10am or they start to wonder “Where did ??? go” and being referred to as “???” is not a good thing. Reinforce who you are. A client has a million plus things to think about in their mind daily and they have little room for someone not so memorable.