Ghost Blogger

Interesting, how expressions come into our everyday language…

In the old days, they cooked in the kitchen with a big kettle hung over the fire.  Every day they added things to the pot, eating mostly vegetables and only very rarely getting meat, I read on RootsWeb.

Sometimes they could obtain pork, which made them feel quite special.  It was a sign of wealth that a man could bring home the bacon. They would cut off a little and share with guests and they'd all sit around and chew the fat.

Blogging is very much about sharing, and each blog post is part of conversations already happening - both online and off.  Your business has "wealth" to share in the form of valuable tips, insights, products and services.  But the sharing can't all be one-way.
Business blogs need to operate like talk shows, I've been thinking, and not like one-way outbound broadcasts.  That's why blogs are on the WEB, going and coming in all different directions.

There are a number of things to keep the conversation going.  You can build a blog post or two around a customer success story.  You can ask for feedback from clients and from guests and readers, either in the form of a testimonial or an opinion.  It's vital to encourage comments and to respond to comments quickly. Keeping a pulse on other blogs is a great idea, and, so long as you properly attribute ideas and quotes to their source, it's more than OK to put your own spin on something you read on a competitor's blog. 

When it comes right down to it, no business blog can be successful without becoming part of the big conversation in the blogosphere.  When you post your business blog (or hire a professional ghost blogger like me to do it for you), you're "cutting off pieces of the meat" and sharing the wealth with "guests" so they will stick around and chew the fat!