I'm Tony Fannin. I'm president of BE Branded, a branding and advertising agency that helps companies Be Somebody. At our core, we believe in being smart. This is seen in our marketing strategies to how we develop our creative approaches. The ultimate goal is to create emotional connections that bind your customers to your company, your products, your services. This results in ROI as well as building brand equity that results in loyalty.

My background includes tenures at a large national advertising agency, as well as Creative Director positions at several marketing agencies in the Midwest.

My goal for this blog is to provide insights that I've gained over the last 24 years of serving clients and their customers, and to provoke discussion about different viewpoints on how to market in this fragmented media environment. Because this is as much art as it is science, there is plenty of room for dialog and learning.